Brand Identity & Packaging Design
La Banana Fruits is a small business that offers a healthy alternative to standard fast food with a wide variety of signature tortas, fruit salads, acai bowls, smoothies and many other fresh dishes and drinks. Drawing inspiration from the current logo, the rebranding concept strives to retain specific elements such as the smiley face, a banana, and the whimsical ambiance associated with La Banana Fruits. The contour encircling the wordmark represents a smiling expression, presenting numerous branding possibilities for the business. The letter B is creatively modified to resemble a peeled banana, while ensuring its readability as a letter. The wordmark preserves its playful character through its seamlessly integrated elements.
