Brand Identity & Packaging
La Quinta Real is a luxurious hotel located in Guadalajara, Mexico, known for its colonial architecture and exquisite amenities. The new branding will feature a vibrant color palette inspired by Mexico's culture, an updated logo that draws inspiration from the iconic statue of Minerva located on a roundabout in the city. The rebrand project aims to update the hotel's visual identity to reflect its premium offerings, while honoring its cultural heritage and traditions.
My inspiration derived from La Minerva, Guadalajara's most significant fountain and a well-known landmark. Depicted wearing a helmet and holding a spear, Minerva symbolizes wisdom, art, and protection, as she watches over the city. The goal of the project is to develop a vibrant and upscale hotel brand that portrays a sense of security and comfort.
The hotel's rebranded logo features a creative design that incorporates the letters Q and R to resemble the statue of Minerva, a prominent symbol in Guadalajara. The typography is ornate, reflecting the hotel's colonial architecture and blending modern luxury with traditional Mexican culture. The rebrand also introduces a vibrant color palette inspired by Mexico's rich cultural heritage, adding a touch of vibrancy and uniqueness to the hotel's visual identity.
