Poster & Campaign Design
Climate = Social Justice was an event partnering across the entire California State University System to celebrate Sustainability Month through a conversation with three inspiring young leaders.
My initial design iteration encountered several issues. The numerous design elements noticeably overwhelm the page, causing visual clutter. Consequently, the design fails to facilitate easy information comprehension for viewers due to the excessive amount of content presented simultaneously.
The redesigned version adopts a concentrated design approach that enhances information comprehension for viewers. It incorporates fluid shapes that effectively direct the viewer's eyes across the posters. A prominent feature in these new designs is the intentional use of white space, which allows the design to breathe and prevents overwhelming the viewer.
